Category: History of NIL rights
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The Legal Architecture of NIL: 5 Landmark Cases That Dismantled the NCAA’s Amateurism Model
The transition from NCAA’s amateurism to Name, Image, and Likeness (NIL) rights has reshaped collegiate athletics, driven by landmark antitrust cases like O’Bannon and Alston. This shift mandates athletic departments to adapt strategies that prioritize athlete compensation, education, and compliance, marking the rise of a new entrepreneurial model for student-athletes.
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The NIL Playbook: Mastering the New Era of Name, Image, and Likeness
The introduction of Name, Image, and Likeness (NIL) on July 1, 2021, transformed student-athletes into brand entities, allowing them to monetize their personal identity. Athletes can now engage in diverse revenue streams such as social media endorsements and local partnerships, but must navigate risks like tax liabilities and predatory contracts.
