Category: NIL rights
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The NIL Playbook: Mastering the New Era of Name, Image, and Likeness
The introduction of Name, Image, and Likeness (NIL) on July 1, 2021, transformed student-athletes into brand entities, allowing them to monetize their personal identity. Athletes can now engage in diverse revenue streams such as social media endorsements and local partnerships, but must navigate risks like tax liabilities and predatory contracts.
